Firaoli Adam 鈥17 (left) and Yasmin Samatar 鈥17 (right) cofounded Mawadda, a company that provides personal protective equipment that meets both hospital safety and cultural requirements. Photo by Tara Sloane.
By Kara DeMarie MLIS鈥16. From the .
Yasmin Samatar 鈥17 was the first person Firaoli Adam 鈥17 met at St. Kate鈥檚. The two, both first-generation Black Muslim respiratory care students, met at the campus bookstore before their first classes, and had an immediate bond. 鈥淪he was like the mother of our group,鈥 says Samatar. 鈥淚 was the introvert; the first one to exit the class, go straight to my car, and drive home. So one day she grabbed me and said, 鈥楨very day you鈥檙e not running away. You鈥檙e gonna talk to us.鈥欌
Adam and Samatar formed a friendship that was strengthened by their good luck working together in multiple hospital placements. They became business partners when they cofounded Mawadda, a company that supports diversity, equity, and inclusion (DEI) in the healthcare industry by providing personal protective equipment (PPE) that meets both hospital safety and cultural requirements.
Their idea for Mawadda鈥檚 first product, a disposable isolation hijab cover, started during Samatar鈥檚 orientation at her first hospital job. In preparing for the sterile environment, she was warned to be sure her hijab was tucked snugly into her collar. Inside the operating room, she was asked to keep tucking it in more. She knew she needed to focus on what she was supposed to be learning, but her mind was flooded with worry. If she moved the wrong way would her hijab come loose? Was she accidentally bringing infection into the room and impeding the patient鈥檚 safety?
Adam had faced similar experiences starting her career, and after speaking with Muslim colleagues, the pair found they were far from alone. Other hijabi healthcare workers relied on complicated workarounds to get through a day of treating patients.
Adam and Samatar used workarounds, too, until they took jobs as traveling respiratory therapists, working on the front lines of the COVID pandemic. They were placed at a Boston hospital that offered beard covers as PPE. 鈥淲hat is this?鈥 Adam remembers thinking. 鈥淲hy can鈥檛 they have one for us as well?鈥
Photo courtesy of Mawadda LLC.
As respiratory therapists, their St. Kate鈥檚 training had instilled in them to seek solutions to obstacles. They also had family members coming up in healthcare, and felt strongly that the next generation should not have to experience the same discomfort.
鈥淲e have to start it for ourselves,鈥 Adam realized. 鈥淲e can鈥檛 just wait for somebody else to do this.鈥 They went to work, finding a designer and developing a prototype and sample of a disposable, hygienic hijab cover. They held focus groups to get feedback from people in various healthcare careers, and started the arduous process of securing FDA approval, and identifying a manufacturer and group purchasing company to work with.
Samatar and Adam have other projects and still more ideas lined up. 鈥淭here are needs we didn鈥檛 even know about,鈥 says Adam, who adds that they鈥檝e gotten requests from people from other cultures to develop products that would make hospitals more inclusive for them as well.
In the meantime, Mawadda is open for procurement opportunities from all U.S. healthcare settings, and their pilot product has already made a difference in the daily lives of the hijabi healthcare workers buying them. 鈥淲hen you hear those kinds of stories, it鈥檚 like, 鈥楾his is why we鈥檙e doing it,鈥欌 Adam says. 鈥淚t doesn鈥檛 matter how hard it is.鈥
Learn more about Samatar and Adam鈥檚 journey at .